[Report] A comparison event of new and old sake was held at THE GRAND GINZA
On Saturday, January 14, 2023, we held a "drink comparison event of new and old sake" at THE GRAND GINZA on the 13th floor of GINZA SIX.
Many customers came and enjoyed the difference in taste between old and new sake.
Situation of the day
The venue had large windows overlooking the Ginza skyline, and a chandelier with a strong presence shone brightly, illuminating the venue gorgeously.
A variety of people gathered at the venue, including people who had never tried old sake before and people who like alcohol.
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On the table are five types of aged sake and new sake, as well as aged shochu and plum wine. It reflected the light from the chandelier and sparkled like a jewel.
[Alcohol provided on the day]
*Click/tap the image for brand details
| Old sake | new sake | |
| wine glass |
Delicious sake from ancient times 2010 dragon power 
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Ryuriki Yamada Nishiki freshly squeezed Special pure rice sake |
| plastic cup |
Delicious sake from ancient times 1984 Iwanoi 
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Iwanoi Junmai Ginjo |
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Delicious sake from ancient times 2009 Phantom waterfall 
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Phantom waterfall Junmai Ginjo |
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Delicious sake from ancient times 2000 Asahi River 
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Asagi Bunsei 5th year Junmai Daiginjo |
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Good sake from ancient times 1995 Aoi Tsuru 
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Aoi Tsuru sake pot Junmai Daiginjo |
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Ancient sake 1984 Outstanding 
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The toast was held at the ``2010 Ryuriki,'' which has won numerous awards at international competitions. Although the party had just begun, it seemed from the expressions and behavior of the customers that they were already enjoying the taste of aged sake.
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Pairing with alcohol is THE GRAND GINZA's signature exquisite plate. It is up to the customer to decide which alcohol to pair with which dish. Everyone tried various combinations.
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While conversation was lively and drinks were flowing at each table, live flute and piano music began.
We have heard from customers that they were ``relaxed'' by the professional performances, which they would not be able to hear unless they went to a concert.
[Performer introduction]
-Profile-
Graduated from Senzoku Gakuen College of Music.
Currently, La Folle Journée au Japon,
Appeared at various music festivals such as ONE MONTH FESTIVAL and Marunouchi Music Festival,
He performs widely in various formations and scenes, including solo, ensemble, and orchestra, mainly in Tokyo.
Graduated from Showa College of Music and completed graduate school there.
Until now, he has performed at Mt. Fuji Kawaguchiko Music Festival, La Folle Journée au Japon,
Appears in charity concerts and lobby concerts at various facilities.
Currently performing mainly in solo ensembles in the Kanto region.
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Toward the end of the event, a ``Strawberry Mille-feuille'' was placed on the table, a reproduction of the masterpiece from ``Ginza Maxim''. The Cointreau-scented custard cream and flaky puff pastry go perfectly together. The sweet and sour taste of the elegant strawberries also served as an accent.
Customer feedback
After the event ended, we received a variety of feedback from the guests. The following are impressions received from actual customers (excerpts).
“It was fun because the taste changed when you ate and drank it with alcohol.”
"The range of flavors is similar to brandy, white wine, and Shaoxing wine."
``I've always loved old spirits like brandy, but I've never had the opportunity to drink so many different types, so this was an opportunity to learn more about them.''
“Old sake has a strong sweetness, so I think people who don’t like alcohol can drink it.”
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Due to the spread of the new coronavirus, this was the first in-person event in about two years. Through this event, I am very happy that many people learned about old sake, and most of all, I was able to see the faces of customers who were directly enjoying the taste of old sake.
We hope to continue to provide you with an experience of old sake that will surprise and move you. We look forward to your continued patronage.
Finally, we would like to express our sincere gratitude to everyone who cooperated with this event, and to everyone who took time out of their busy schedules to attend.
